Artificial Intelligence for Hotels

Guests are often loyal to a hotel brand because of the great experience that they had. Loyalty is one of the driving forces behind a hotel’s revenues and recommendations. Large hotel chains have no trouble maximizing their profits since they have a lot more data available. However, smaller hotels are known to struggle how to maximize their earnings, their reputation, and their customer experience.

 

The appearance of Artificial Intelligence, or AI as it is more commonly referred to,  is helping level the playing field. AI is designed to streamline processes in a business, provide accurate and helpful insights, as well as enhance user experience. This technology is the driving force behind a more responsive and customer-oriented experience in the hospitality industry.

 

How AI Helps the Hotel Industry

Artificial Intelligence is already being implemented in several hotel chains. The data that they have gathered has helped these businesses improve their customer services considerably. Let’s take a look at how AI is shaping the hotel industry as we know it.

 

1.   Personalization

When it comes to personalized experiences, the hospitality industry is ahead of the others. Providing personal touches to your hotel services such as stocking up on toiletries, knowing what your guest’s preferred newspaper is, preparing more pillows, and others can go a long way in winning the patronage of your guests. Of course, those extra-plush towels and expensive wine are often associated with high-end hotels and patrons. However, the introduction of AI is leveling the playing field.

 

Implementing AI in your hotel can help identify your customers’ preferences, what draws them to your establishment and your competitors, and provide you with insight on how to tailor your services to their needs. Additionally, AI can be used to personalize your hotel’s rewards program not only with regards to what should be offered but who are eligible for it too.

 

2.   Booking

Bookings are often a point of contention for many travelers since they are often done on aggregator sites. There are also customers who do not push through with their booking even when they are directed to the hotel’s website. Also, being able to narrow down available dates and check-ins has become time-consuming. Even reaching hotel staff has become tedious in most cases because of the lack of quick response. You can already imagine how much this is costing your business.

 

Implementing AI in the hotel industry such as in the case of chatbots can help create a more personalized approach to booking. By creating a more robust booking system that makes use of AI, not only will you make it easier for your guests to customize their booking, but the chatbots will be the ones to handle their requests too. This frees up your staff to do more important work such as handling customers in the hotel itself and ensuring that their future customers’ needs are prepared as well.

 

3.   Managing Hotel Reputation

Those in the hospitality industry know that what their customers think and say about their business is crucial to their success. AI can help gather as much data from social media posts related to your business in real-time and provide you with a detailed analysis too so you can respond accordingly.

 

Additionally, AI can help highlight the positive feedback that your business is receiving, while any negative feedback can be handled by reaching out to these individuals promptly. Also, this technology can send alerts when there is a possibility of a public-relations disaster happening to give you more time to address the issue. Timing is essential and what better way to get access to this information and insights than with AI?

 

4.   Optimize Occupancy and Rates

There are hotels that are optimized for beachgoers or winter travelers, but what about the rest of the year? It is important for hotel owners to determine occupancy rates each month to know how your business is faring. Unfortunately, going through tons of data manually can take a long time, not to mention a waste of time since you need to run your business too.

 

Integrating AI in your hotel can help you go through available data in order to provide you with insights with regard to occupancy and pricing. In addition, this program can automatically adjust the pricing of your rooms based on the current trends and availability of rooms not just in your hotel, but your competitors too. In fact, Airbnb is already using this in its system in order to recommend the best rates to customers. Aside from that, getting insights on upcoming events can help with your hotel’s marketing strategies to maximize occupancy and rates.

 

5.   Upgrades and Maintenance

Providing your guests with the best possible service is important, but you also need to learn how to channel available resources to maximize your return on investment. Investing in AI technology can help you in numerous ways such as monitoring hotel occupancy, self-reported guest data, as well as guest feedback. The data gathered will then be analyzed before providing you with insights on what areas need to be upgraded or maintained.

 

In addition, AI can also be used to predict potential troubles in your hotel so you will be able to take steps to ensure that they do not become worse. For example, AI can be used to monitor the lifespan of your hotel’s elevators, lighting, and so on. With real-time data at your fingertips, you can direct your maintenance team to do repairs at the best time because of AI’s predictive maintenance features.

 

6.   Competitive Intelligence

Hotel owners know that there is always a market in the hospitality industry. However, before you go and expand your business, you need to have the right information on your hands. With AI’s capacity to go through multiple data sources and provide you with insights on the market trends, you will be able to make better decisions on how to handle your expansion.

 

A good example here is that AI can compare density data against population density in order to determine which areas are lacking in hotels. Identifying how high the demand is and the availability of hotels is a huge factor in determining where to put your next expansion to get a higher success rate.

 

7.   Hiring Smarter

Hospitality industries rely on manpower to run their establishments. However, going through hundreds of applications is not an easy feat for the HR department. Integrating an AI system that uses the personality profiles of current teams and other factors can help hotels find the right people for the job. This ensures that managers are able to select the best applicants without worrying about any bias on their part.

 

AITS Brings AI-Based Solutions to the Hospitality Industry

Artificial Intelligence plays a huge role in the hospitality industry as we know it. It can aid hotel vendors in going through enormous data to find patterns and collate them into accurate insights on how to make your business better. However, finding the right AI system is easier said than done.

 

Artificial Intelligence Technology Solutions, or AITS, aims to provide customized AI solutions that can help users improve their business. We have different AI-based programs that are ready for integration and implementation in the hospitality industry.

 

The number of individuals in any part of the hotel can easily be monitored by our People Counting Cameras during the day. The peak hours and the areas benefiting from increased foot traffic can be determined through this. Moreover, since the cameras are small and can be installed anywhere without difficulty, they do not cause any inconvenience. Having real-time data on the number of people present in the facility will be useful for the operations, hence occupancy counting is essential for the hospitality industry. Hotels will have a good gauge of how to direct foot traffic to the business with a simplified dashboard that allows to monitor the staff and guests coming in and going out of the establishment.

 

Our People Counting Cameras and AI systems can be integrated into existing systems making it hassle-free for hoteliers. This will facilitate a seamless transition into AI technology in the hotel. For a smooth and efficient service that will benefit businesses, our team will assist in setting up and enrolling the hotel’s staff.

 

Choose Your AI Solution with AITS

AI-based systems are not exactly cheap. This is why it is important that you know what the problem areas are in your hotel in order to find the right solution. At AITS, we are here to help customize an AI-based program that will answer your needs in the hospitality industry. From providing people counting cameras, to booking systems, to workforce management systems, we can help you choose the best solution.

 

If you are interested to learn more or have made a decision already, message us at sales@aitssg.com. We are more than happy to help you with your AI implementation experience so that you and your customers will have a much better experience together. At AITS, we are confident that we will find the appropriate program that will improve your hotel establishment considerably.

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