Hospitality Industry to Revolutionize with AI-Powered Technology
The advancement of technology has helped improve our way of life. Artificial Intelligence (AI) is one such technology that has made a huge impact on our society. From automating businesses to making our homes smarter, there is no place that AI hasn’t touched. Even the hospitality industry is being revolutionized by AI.
The hospitality industry is utilizing AI in order to improve its relations with guests. Hoteliers are already seeing the importance of automation in their respective businesses, not only to enhance customer experience but also to solidify their reputation in the market.
What is Artificial Intelligence?
Artificial Intelligence (AI) is the ability of a computer or a robot controlled by a computer to do tasks that are usually done by humans because they require human intelligence and discernment. This technology makes it possible for machines to learn from experience, adjust to new inputs, and perform human-like tasks. The idea of Artificial Intelligence has been around since the 1950s, but it is only recently that we are starting to implement it in full.
In the hospitality industry, AI can be used to provide a more personalized service, optimize occupancy and hotel rates, improve reputation, automate daily operations, and even predict utilities usage among others.
How AI Can Help the Hospitality Industry?
One of the benefits of using AI in the hospitality industry is that it can perform tasks that humans can do, and do them better. Aside from cutting labor in certain areas, it also means that errors are reduced significantly which can improve customer experience, service and relations.
Hoteliers know that customer experience is critical to the success of their business. By minimizing errors and ensuring that guests will have a smooth experience with them from booking, to checking-in, to assisting them throughout the stay, everything is geared to ensuring a great time in their hotel. Not only will this lead to having more loyal customers, but it can also contribute to building their reputation in the market.
Answering guest queries takes up time. However, with the adoption of AI-fueled chatbots, guest inquiries can be responded to instantly while providing a more personalized experience. In addition, AI can also assist with data gathering and analysis in order to determine guest booking patterns to further enhance customer service.
Here are more ways in which AI can help improve guest service in the hospitality industry:
Guests will no longer have to go through time-consuming lines at the front desk just to check in. AI can help facilitate check-ins with the aid of facial recognition or the use of smartphone technology. This way, hotel guests will only need to use any of these methods to check-in and find the room that is assigned to them quickly.
AI can help housekeeping services run smoothly by sending automatic alerts when a guest has checked out, ordered cleaning, and use self-reported guest data to gauge which upgrades or services should be implemented first. Without having the need to wait for orders from managers, ensuring that the hotel rooms are clean and ready for the next occupant will be a breeze.
Guests will no longer have to wait for the front desk to acknowledge their room service requests. AI processes guest requests automatically and in addition to that, tailoring the experience to the individual. Also, AI can easily identify personal touches that attract people to your hotel.
Another way that AI is helping hotels is with energy saving. AI technology can keep track of the number of people inside a room and adjust the heating and cooling systems accordingly. Not only that, but they can also adjust the lighting as well whenever the room is unoccupied. This can help with managing energy resources in the hotel.
How AI Technology is Revolutionizing the Hospitality Industry
There are several ways in which AI is revolutionizing the hospitality industry. From handling booking inquiries to gathering data and analyzing them, let’s take a look at how AI is shaping hotel services as we know it.
1. Booking Inquiries
Gone are the days when guests will have to wait for a few hours before a response to their query arrives. Thanks to chatbots, the AI will be able to handle common questions at any given time. Hotels that have implemented chatbots into their system have seen an increase in patronage because the automated response has helped direct customers to complete their booking with the hotel. Since chatbots can run 24/7, customers can easily communicate with the hotels to know their rates, availability, amenities, and more.
2. Concierge Services
Hotel guests require information as soon as possible. Adopting AI and using it as part of the concierge services can help boost customer satisfaction significantly. This is because they are welcomed with an intelligent device that will not only direct them to where they want to go, but also provide useful information about tourist hotspots, events, and other hotel facilities. A good example here is Connie, the human-like concierge used by Hilton Worldwide Hotel. Aside from its ability to provide real-time information to the guests, it also knows how to filter responses even with multiple guest interactions.
3. Automation and the Internet of Things
It is now easier for us to communicate because of the widespread use of the Internet of Things. Combined with the use of artificial intelligence, this can result in a seamless guest experience in the hospitality sector. Hotels will be able to create a more personalized experience by using sensors and other interconnected devices. For instance, artificial intelligence may suggest music to listen to, tours to join, or spa treatments available in the premises. For a more personalized hotel experience, all of these recommendations will be based on guests’ preferences.
4. Intelligent Virtual Assistants
The adoption of Intelligent Virtual Assistants is another way in which AI has revolutionized the hospitality industry. The most popular today are Siri and Alexa that can help dim the lights, play music, and so on. Hotels are introducing this AI technology in order to enable customers to enjoy the same features on their mobile phones on a wider scale.
5. Making Use of Available Data
The hospitality industry is home to a lot of data that can be used to improve customer experience and services. Before, making sense of all the data takes days if not weeks to understand their meaning. With AI, not only gathering data has been made easier, but analyzing the trends and patterns are done in real-time. This puts hoteliers in the best position to make smart decisions with regard to their operations.
AI is still undergoing evolution but this doesn’t mean that it is not yet ready for implementation. In fact, various industries are taking advantage of automation with AI to improve their business. Those that are in the hospitality industry should consider implementing AI in their own establishment not only to further enhance their customer relations but also to improve their reputation and maximize their return of investments too.
AITS Delivers AI-Based Solutions
There are various forms of AI technology because they are often designed to address specific issues. That said, it is important to know what kind of AI to implement in your hotel. This means that you have to identify the biggest problem that your business is facing to determine what technology to incorporate. If you are not sure how or where to start, you can approach Artificial Intelligence Technology Solutions (AITS) for answers.
At AITS, you will find multiple AI-based solutions that are designed to help automate processes for a smoother operation. To begin with, our People Counting Cameras are designed to monitor the number of guests and personnel entering the building. In order to identify occupants, the cameras capture images while the software uses facial recognition.
Aside from that, this system will help identify the peak hours in your hotel and more. The best part is that incorporating this AI-based technology is not that difficult since it is geared for easy integration with any existing system. Just imagine how easier it is to keep track of the people entering and leaving your place of business in real-time.
Tap into AI Technology with AITS
Artificial Intelligence is here to stay and with it, the promise of enhanced services, better customer relations, and higher earnings. But with the number of AI programs to choose from, it is understandable that you might find it difficult to decide which one to get.
At AITS, we are here to help you find the right AI-based solution for your business based on your needs. We are here to talk about the challenges that your hotel is facing so that we can formulate a customized solution for you. We know that hotels have different needs which is why we are more than happy to talk about your current situation. Trust us when we say that we will find the right AI program for your business.
If you want to discuss your needs further with us, send us a message at email@example.com. We are ready to help you find the perfect AI-based solution that will take your hotel business up a notch. With AITS, your need for the right AI program will be answered in no time.AI-Powered Technology, Hospitality Industry