Hospitality Industry to Revolutionize with AI-Powered Technology

  • admin
  • January 4, 2024
  • 7 minutes reading

The hospitality industry has been impacted by the advancement of technology, particularly Artificial Intelligence (AI). AI allows computers and robots to perform tasks that usually require human intelligence, learning from experience and adjusting to new inputs. The hospitality industry has been using AI to enhance customer experience, optimize occupancy and hotel rates, improve reputation, automate daily operations, and predict utilities usage, among others.

 

What is Artificial Intelligence?

Artificial Intelligence (AI) is the ability of a computer or a robot controlled by a computer to do tasks that are usually done by humans because they require human intelligence and discernment. This technology makes it possible for machines to learn from experience, adjust to new inputs, and perform human-like tasks. The idea of artificial intelligence has been around since the 1950s, but only recently have we started to implement it fully.

 

In the hospitality industry, AI can be used to provide a more personalized service, optimize occupancy and hotel rates, improve reputation, automate daily operations, and even predict utilities usage among others.

 

How AI Can Help the Hospitality Industry?

One of the benefits of using AI in the hospitality industry is that it can perform tasks more efficiently than humans, reducing errors and improving customer experience, service, and relations. AI can also assist with data gathering and analysis to determine guest booking patterns and further enhance customer service. By minimizing errors and ensuring that guests will have a smooth experience with them, from booking to checking-in to assisting them throughout the stay, everything is geared toward ensuring a great time in their hotel. Not only will this lead to having more loyal customers, but it can also contribute to building their reputation in the market.

 

Here are more ways in which AI can help improve guest service in the hospitality industry:

 

Front Desk

Guests will no longer have to wait in time-consuming lines at the front desk just to check-in. AI can help facilitate check-ins with the aid of facial recognition or smartphone technology. This way, hotel guests will only need to use any of these methods to check in and find the room that is assigned to them quickly.

 

Housekeeping

AI can help housekeeping services run smoothly by sending automatic alerts when a guest has checked out or ordered cleaning and using self-reported guest data to gauge which upgrades or services should be implemented first. Without waiting for orders from managers, ensuring the hotel rooms are clean and ready for the next occupant will be a breeze.

 

Room Service

Guests will no longer have to wait for the front desk to acknowledge their room service requests. AI processes guest requests automatically and, in addition to that, tailors the experience to the individual. Also, AI can easily identify personal touches that attract people to your hotel.

 

Energy Saving

Another way that AI is helping hotels is with energy savings. AI technology can keep track of the number of people inside a room and adjust the heating and cooling systems accordingly. It can also adjust the lighting whenever the room is unoccupied, which can help manage energy resources in the hotel.

 

How AI Technology is Revolutionizing the Hospitality Industry

AI is revolutionizing the hospitality industry in several ways. From handling booking inquiries to gathering and analyzing data, let’s examine how AI is shaping hotel services as we know them.

 

1.   Booking Inquiries

Gone are the days when guests had to wait for a few hours before a response to their query arrived. Thanks to chatbots, the AI can handle common questions at any given time. Hotels that have implemented chatbots into their systems have seen an increase in patronage because the automated response has helped direct customers to complete their booking with the hotel. Since chatbots can run 24/7, customers can easily communicate with the hotels to know their rates, availability, amenities, and more.

 

2.   Concierge Services

Hotel guests require information as soon as possible. Adopting AI and using it as part of the concierge services can help boost customer satisfaction significantly. This is because they are welcomed with an intelligent device that will direct them to where they want to go and provide useful information about tourist hotspots, events, and other hotel facilities. A good example here is Connie, the human-like concierge used by Hilton Worldwide Hotel. Aside from its ability to provide real-time information to the guests, it also knows how to filter responses even with multiple guest interactions.

 

3.   Automation and the Internet of Things

It is now easier for us to communicate because of the widespread use of the Internet of Things. Combined with artificial intelligence, this can result in a seamless guest experience in the hospitality sector. Hotels can create a more personalized experience by using sensors and other interconnected devices. For instance, artificial intelligence may suggest music to listen to, tours to join, or spa treatments available on the premises. For a more personalized hotel experience, all of these recommendations will be based on guests’ preferences.

 

4.   Intelligent Virtual Assistants

The adoption of Intelligent Virtual Assistants is another way in which AI has revolutionized the hospitality industry. The most popular today are Siri and Alexa, which can help dim the lights, play music, and so on. Hotels are introducing this AI technology to enable customers to enjoy the same features on their mobile phones on a wider scale.

 

5.   Making Use of Available Data

The hospitality industry has a lot of data that can be used to improve customer experience and services. Before, making sense of all the data took days, if not weeks, to understand its meaning. With AI, gathering data has been made easier, and analyzing the trends and patterns is done in real-time. This puts hoteliers in the best position to make smart decisions regarding their operations.

 

AI is still undergoing evolution, but this doesn’t mean that it is not yet ready for implementation. In fact, various industries are taking advantage of automation with AI to improve their business. Those in the hospitality industry should consider implementing AI in their own establishment not only to further enhance their customer relations but also to improve their reputation and maximize their return on investments.

 

AITS Delivers AI-Based Solutions

AITS offers AI-based solutions to businesses, including hotels. There are different types of AI solution available, each designed to address specific issues. To determine which technology to incorporate in your hotel, you need to identify the most significant problem your business faces. If you need help with this, you can approach Artificial Intelligence Technology Solutions (AITS).

 

AITS provides various AI-based solutions that help automate processes for smoother operations. For instance, their People-Counting Cameras monitor the number of guests and personnel entering the building. The cameras capture images to identify occupants, while facial recognition software is used to recognize them. The system can also help identify peak hours and more. Best of all, the technology can be easily integrated with any existing system.

 

Tap into AI Technology with AITS

Artificial Intelligence is here to stay, and with it comes the promise of enhanced services, better customer relations, and higher earnings. But with the number of AI programs to choose from, it is understandable that you might find it difficult to decide which one to go for.

 

AITS is here to help you find the right AI-based solution for your business based on your needs. They are willing to discuss the challenges that your hotel is facing to formulate a customized solution for you. Since hotels have different needs, AITS is happy to discuss your current situation and find the right AI program for your business.

 

If you want to discuss your needs further, message us at sales@aitssg.com. 

Digital Transformation, Hospitality